One year after the devastating wild fires ravaged through Napa and Sonoma wine country, Frank Family Vineyards felt inspired to do our small but impactful part to make a difference in our community. As the common thread of love, hope, and resiliency wove into October, National Breast Cancer Awareness Month, we launched our Frank Drinks Pink campaign with the purpose to increase awareness and raise funds to tackle breast cancer.
All month long, we donated 10% of each 2014 Sparkling Brut Rosé online bottle purchase to the Breast Cancer Research Foundation. We also created and sold drink pink t-shirts online and in our tasting room to promote the cause. We shared our campaign on social media and are deeply touched with the outpour of love and support we received. To follow our campaign, go to #FrankDrinksPink.
BCRF is the highest-rated breast cancer organization in the U.S., with an A+ rating from Charity Watch and a four-star rating from Charity Navigator. Their efforts have raised more than half a billion dollars to date, which translates to more research hours, more answers, faster breakthroughs, and treatments personalized for every patient.
We thank everyone who joined us in our cause whether by purchasing a bottle, wearing our t-shirt, or sharing our message with family and friends. On behalf of those women that will be diagnosed this year, next year and a decade from now, we thank you so much for your support!